Michael Mattson

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    5 comments  ·  CLOSED: Media In Your Community  ·  Flag idea as inappropriate…  ·  Admin →
    Michael Mattson commented  · 

    As co-owner of a television station in a top 30 market (and an Anglo), we picked up an affiliation with an international Spanish network just over a year ago.

    We've a long way to go to become profitable, so it's not like we're taking boatloads of money from the Hispanic community. The other Spanish television stations in the market are all owned by very large corporations hundreds of miles away, so they are indeed sucking money out of the market without concern for the Latino community.

    The question that you should be asking is... Where are the local Hispanic broadcast entrepreneurs? What are they waiting for? Frankly, we saw there was a need and an opportunity for a new Spanish station, and have invested a lot of time and money in making it a reality.

    One of the ways we currently serve this community is by providing airtime without charge for a local Hispanic businessman who interviews members of the Latino community and addresses current issues relevant to this community. As the income grows, we will do more. It would be great to have a group of local Hispanic business owners collaborate in producing a local or regional newscast that they would own and control.

    Hispanics could have established a station in this area, just like we did, and surely would have done a much better job of addressing their community than a large corporate entity or a couple white guys that admittedly know only a couple dozen words of Spanish.

    Although our station isn't yet profitable, about 7 years ago we put our first station on the air AND operated it over a year for less than $100,000. It isn't necessarily as expensive as some may think, so opportunities are available. Please stop complaining and start a station, or at the very least, produce a broadcast that addresses the needs you see in the community.

    (By the way, the Hispanic community isn't alone in being screwed by big corporate media.)

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