1 vote2 comments · CLOSED: How should media companies change their approaches to delivering news and information? · Flag idea as inappropriate… · Admin →jm1191 commented
There are many issues currently facing news media, especially broadcast news. The media conglomerates have grown to become so large that their news reporting has suffered. News agencies need to maintain their balance of relevant community news as well as their reporting on global affairs. In doing this they must also keep in check what they actually call news. Entertainment is too often seen as the deciding factor in what is aired. However the most important issue is the agendas of individual news agencies.
Agendas, or more broadly, one-sided reporting not only leave the recipients with a single view point of the argument, but also has changed the way the public goes about obtaining their news. In the current internet and information age there are countless news portals; from the internet, print, television, radio or even word-of mouth. Because of this people are becoming less informed, both by choice and by the news environment. Individuals can and are more likely to seek out news sources that coincide with their own opinions and viewpoints. The agendas of specific news companies only hinder the issue.
These agendas more often times than not come to the surface on the subject of politics. The art of debate and the showing of opposing ideas during reported news segments has drastically declined. More often than not the news will simple show one side of the story, or one person’s opinion on a matter. Jonathan Morris says in “Slanted Objectivity” that this has left, in the viewer’s opinion, specific perceived media biases towards certain news agencies. This related back to the issue of selective exposure to media. Selective exposure is even more evident in the political realm. Individuals are again, more likely to seek out news sources that go along with their own political views; as argued by Markus Prior’s article “News vs. Entertainment”. For people this only strengthens their beliefs, regardless if they are knowingly or unknowingly getting only one side of the story. If an individual senses a political biased on one news station, they actively seek another station, then usually this other station has a bias towards the other direction; again argued by Jonathan Morris. Instead of solving this growing issue it only facilitates it.
The issue has grown so out of control. Both ends of politics have started to receive their “news” from extreme sources. Jonathan Morris’ study found that conservatives’ primary source of news comes from the very right wing Fox News. Meanwhile, to counter balance this, it seems more liberal and many younger viewers turn to political satire programs such as The Daily Show. At this point it can be argued that both are equally credible because they take these blatant biases to excessive levels. The bias of certain news programs have become so strong that they are now viewed at the same level as comedy programs.
In the end news outlets need to return to the basics of reporting. They must be able to present both sides of a story and credible sources for both sides of an issue. Moreover open debate on topics must become more frequent, with the building of logical arguments. Only after this will a more bipartisan news agency be available for the public’s viewing.jm1191 shared this idea ·