Media companies have to change the way in which they deliver their news and information to their audience from many aspects. First, there needs to be a new look at what is actually news worthy; all while taking into consideration the world of journalism ethics that can apply to these media companies as well. While trying not to blame only media, I also believe that society needs to put an effort into changing as well. Members of society need to become more active in what the media delivers them, and be open to intellectual versatilities.

Media companies I understand have a main goal of attaining revenue for themselves. When you are a huge company with many networks and very successful, why wouldn’t you want to strive and make the most? As a result of these media companies trying to get money they have turned the outlook of news and information into a business of concentration on commodities. The audience is fooled into thinking that what the media tells them or portrays as being a need in life is really only a useless want. Media companies are building a wall between the relationships they have with their audience when they are no longer interested in serving their audience, but rather how their audience can serve them. 

Media companies no longer are sustaining themselves to the bringing traditional news worthiness. Where are the days where society would sit down in the mornings and read the local newspaper, or the nights of sitting in front of the television set with family to hear what the community’s happenings were? Media companies need to go back and cover news worthy issues. Save the News.org concentrates on how news needs to worry more about the public and how to better serve them. Media companies may bank from all their entertainment shows and merchandise, but none of it is of useful information. Today’s society is becoming less interested in the beauty of knowledge, culture, and practical information, because of all the “fluff” the media is portraying.

Journalism years ago was very informative and intriguing, with sensitive personal stories, and even investigative which opened up different ways of obtaining news that people were usually no used to. Media companies have to realize that because these types of news have been taken from society they have taken away their right of having an opinion on what occurs around them whether it is socially or politically. By presenting their audience with these types of news, they will find a more prestigious level of interaction between the media and audience, which can lead into a society who is an informed public and ultimately still helps the media in creating more ideas for news. It is beneficial for society to understand the world around them, everything from the good the bad and anything in between.

Reading Bill Kovach and Tom Rosenstiel’s, The Elements of Journalism is truly what media companies should try and look back in order to reestablish the ways in which they are to deliver information. The elements are:
1. Journalism’s first obligation is to the truth.
2. Its first loyalty is to citizens.
3. Its essence is a discipline of verification.
4. Its practitioners must maintain an independence from those they cover.
5. It must serve as an independent monitor of power.
6. It must provide a forum for public criticism and compromise.
7. It must strive to make the significant interesting and relevant.
8. It must keep the news comprehensive and in proportion.
9. Its practitioners have an obligation to exercise their personal conscience.
10. Citizens, too have rights and responsibilities when it comes to the news

These elements are the steps that have been lost due to the fact that media companies have one concern, and again that being booming their profits. At what cost will the media go to gain that objective? Apparently at the cost of the truth, loyalty, and being open to public criticism. Last time I checked, when was our right to the first amendment taken away from us?