45 results found

1. Reconnect with consumers and Stop the Adness!

   http://www.newcommunicationmodel.org/

   AP Press Release

   Social engagement networks could enhance advertising effectiveness, study shows

   MIAMI, Fla – Many news consumers feel bombarded by advertising but are more receptive to it if is presented in a trusted, interactive environment, a new study for The Associated Press concludes.

   The study of advertising consumption among consumers in four U.S. cities was conducted by the ethnographic research company, Context-Based Research Group of Baltimore, and released today in conjunction with WeMedia Miami, a conference focused on transformative media models. AP participated in the study along with the Baltimore-based advertising agency, Carton Donofrio Partners.

   The findings of the study, A New Model for Communication, closely follow the results of a study released in 2008 by Context and AP that focused on news consumption and demonstrated that people are experiencing news fatigue and have trouble connecting to more in-depth stories. Both studies were based on ethnographic research methods, which involve tracking and analyzing the behavior of individuals in their work and home environments. The new study followed 24 men and women, ages 18 to 55, in Atlanta, Kansas City, New York and San Francisco.

   “We learned from these two studies that consumers in the digital age want to be engaged in a totally different way,” said Jim Kennedy, vice president and director of strategic planning for the AP. “Instead of one-way bombardment, they want a two-way conversation.”

   The report includes case studies of initiatives from AP and Carton Donofrio that were designed to enhance audience engagement. The news agency has been experimenting with social media models that encourage interaction between news consumers and AP journalists, including a blog with embedded Twitter feed on Yahoo! News during the Sonia Sotomayor confirmation hearings last summer and robust Facebook pages activated during the United Nations climate conference in Copenhagen and the Winter Games in Vancouver. AP also now has a standing presence on both Facebook (http://www.facebook.com/APNews) and Twitter (@AP).

   The advertising agency has separately launched an initiative, StoptheAdness.org, to inspire better communication between consumers and advertisers.

   “Advertising simply isn’t working as well as it could because the social contract – the implicit agreement advertisers and consumers have established to support a productive exchange – has been violated,” said David Smith, executive creative director at Carton Donofrio Partners.

   The ethnographic fieldwork for the study was conducted in the summer of 2009 as part of AP’s corporate strategic planning process. The results were analyzed by Context, Carton Donofrio and AP to reach a set of recommendations for news providers and advertisers.

   “This study, when combined with the 2008 results, strongly suggests that the model for communication is in transition,” said Robbie Blinkoff, principal anthropologist for Context. “In these situations, there is an opportunity for something stronger to emerge.”

   In the report, Blinkoff used the anthropological concept of “Communitas” to describe the transition. He called Communitas a time of egalitarian information sharing which can be harnessed to rebuild trust between information providers and consumers. He likened Communitas to the social networking phenomenon online, where consumers feel comfortable engaging with information among their friends and peer groups. Blinkoff said the phenomenon held lessons for all information providers as they work to transform their business models.

   “You have to socialize the space before you can monetize it,” the anthropologist concluded.

   The individuals who were studied for the report generally viewed advertising as interruptive, but their attitudes were more positive about information they could trust and share with their families and friends. The report recommended that media companies and advertisers give themselves a “Communitas test” to see how their strategies measure up in terms of providing honest and relevant information to consumers and creating opportunities for two-way conversations.

   “The solution is not just to create more engaging content, but to create better environments for engaging with content,” Blinkoff said.

   The full report is available for download at http://www.newcommunicationmodel.org/

   http://www.newcommunicationmodel.org/

   AP Press Release

   Social engagement networks could enhance advertising effectiveness, study shows

   MIAMI, Fla – Many news consumers feel bombarded by advertising but are more receptive to it if is presented in a trusted, interactive environment, a new study for The Associated Press concludes.

   The study of advertising consumption among consumers in four U.S. cities was conducted by the ethnographic research company, Context-Based Research Group of Baltimore, and released today in conjunction with WeMedia Miami, a conference focused on transformative media models. AP participated in the study along with the Baltimore-based advertising agency, Carton Donofrio Partners.

   The findings of… more

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2. Media should devote more time to community stories and less time on crime

   Stories of crime floods television screens regularly and local news is subject to it as well. The news seemingly dedicates itself more to stories of destruction rather than stories of community involvement and concern or global issues. The results from the over representation of crime and violence leads to a poorly informed audience, whose concerns lie with fear, rather than rationale. Furthermore, this type of representation only helps to support false stereotypes behind criminals in society.

   The idea that television viewing helps to shape the fear of violence in the world is not an entirely new concept. The Cultivation Theory of George Gerbner, which may be found in Em Griffin’s seventh edition of A First Look at Communication Theory, helps to frame this concept. Gerbner found that the more television an individual watched, the more likely they were to hold unrealistic fears of risk in the world. Gerbner frames “dramatic violence” as the physical violence seen on television. We see this dramatic violence as local news clips replay the same images of a gas station robbery copious amounts of times. In fact, it can be difficult to find a television station, news or not, which does not display some form of physical violence (such as in the form of abuse or high-speed car chases). Gerbner used a specific method to assess viewers and their relation to fear of worldly risk. “Heavy viewers” watched at least four hours of television per any given day. “Light viewers” viewed about two hours of television in any given day. The heavy viewers were found to hold more fears of risk when, statistically speaking, the risk they fear rarely occurs. This creates a “mean world syndrome,” which Gerbner explains is a cynical view of the world, in which there is a lack of trust given to strangers. This syndrome affects the heavy viewers most. So when an individual avidly watches television news broadcasts, and they constantly see stories pertaining to crime, what should they think? Regardless what thoughts they should hold, they will be most likely to assume that the world is a scary place.

   This notion set up by Gerbner seems sound enough, but to support that the fears are irrational (due to a false belief in a considerable amount of crime), Danilo Yanich’s work Crime Creep: Urban and Suburban Crime on Local TV News is presented. Yanich claims that viewers of local news find that there should be an increase in law enforcement to stop crimes in their communities. The public’s perception is one of a violent world. Crime rates were actually down at the time of Yanich’s study, and yet the news coverage of crime was at an all time high for suburban areas. Why would the news feel the need to devote more time to crime coverage when it actually holds little pertinence in relation to the crime rates? What may be worse are the reports of the public unknowingly following the news stories and placing reliability and credibility upon them. The public was reported to have committed to the local news because the news was supposedly doing well with coverage. If this were true, they why do Pastore & Maguire report in Yanich’s work that the public placed large concern on safety when crime rates had been down in the previous decade? Yanich further reports that policy makers are finding a large quantity of crime reports in local news, essentially overburdening the coverage. Finally, Yanich’s work ties beautifully to Gerbner’s theory model, because of the abundance of pictures in the news. As explained before, when viewers see repeated images of violence, they will be more likely to believe that there is increased violence in the world. This fear however, is not consistent with the statistics of crime.
   The argument for less crime displayed in local news also calls upon the misrepresentation of minorities. Dixon and Linz report in Mastro, Lapinski, Kopacz, and Behm-Morawitz’s work entitled The Influence of Exposure to Depictions of Race and Crime in TV News on Viewer’s Social Judgements, that evidence indicated that crime is usually displayed with a minority face, thereby increasing the irrational fear of minority races, especially for young, black males. At the same time, the news does not adequately depict the white criminals in correlation with the crimes committed, because the white population is so often viewed as the victim. Dixon, Azocar, and Casas also report in the work of Mastro et al., by describing how the U.S. Department of Labor actually reports inconsistent statistics in relation to race. There are not as many black male criminals as is suggested by the local news. These inconsistencies help to mitigate the crimes of whites. Tying these statistics back with Yanich’s work, one can see how the over representation of a certain race in pictures used in news can help the public determine false fears of races, furthering the support for Gerbner’s model of a violent and risky world.

   So why has this happened? Why is this over-representation of crime in the news still occurring? Yanich claims that crime fulfills the want for drama and excitement. Without this crime, there is a fear of producing dead news, appealing to no one. This appeal however, is causing the world to live life with grim colored glasses, unfit to realistically represent the modern world. Beyond the weather, people want a thrill, and the news is providing it, regardless the repercussions.

   So how should the media companies change their approaches to delivering news and information? For starters, they should keep the amount of crime story coverage to a minimum and cut petty crimes completely. In order to keep the news interesting and pertinent to the public, the news should replace the unnecessary crime stories with those of global concerns, so as to advance the sphere of interest beyond that of one community. They could furthermore report more on community affairs. Each news broadcast should host stories from the local community relating specifically to progression. The pedantic styling of crime coverage has taken over, and now it is high time to devote more coverage to the positive aspects surrounding the communities, and the public should be well informed of the positive just as they are of the negative.

   Stories of crime floods television screens regularly and local news is subject to it as well. The news seemingly dedicates itself more to stories of destruction rather than stories of community involvement and concern or global issues. The results from the over representation of crime and violence leads to a poorly informed audience, whose concerns lie with fear, rather than rationale. Furthermore, this type of representation only helps to support false stereotypes behind criminals in society.

   The idea that television viewing helps to shape the fear of violence in the world is not an entirely new concept. The Cultivation Theory… more

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3. Going Back to Journalistic Essentials

   Media companies have to change the way in which they deliver their news and information to their audience from many aspects. First, there needs to be a new look at what is actually news worthy; all while taking into consideration the world of journalism ethics that can apply to these media companies as well. While trying not to blame only media, I also believe that society needs to put an effort into changing as well. Members of society need to become more active in what the media delivers them, and be open to intellectual versatilities.

   Media companies I understand have a main goal of attaining revenue for themselves. When you are a huge company with many networks and very successful, why wouldn’t you want to strive and make the most? As a result of these media companies trying to get money they have turned the outlook of news and information into a business of concentration on commodities. The audience is fooled into thinking that what the media tells them or portrays as being a need in life is really only a useless want. Media companies are building a wall between the relationships they have with their audience when they are no longer interested in serving their audience, but rather how their audience can serve them. 
   

   Media companies no longer are sustaining themselves to the bringing traditional news worthiness. Where are the days where society would sit down in the mornings and read the local newspaper, or the nights of sitting in front of the television set with family to hear what the community’s happenings were? Media companies need to go back and cover news worthy issues. Save the News.org concentrates on how news needs to worry more about the public and how to better serve them. Media companies may bank from all their entertainment shows and merchandise, but none of it is of useful information. Today’s society is becoming less interested in the beauty of knowledge, culture, and practical information, because of all the “fluff” the media is portraying.

   Journalism years ago was very informative and intriguing, with sensitive personal stories, and even investigative which opened up different ways of obtaining news that people were usually no used to. Media companies have to realize that because these types of news have been taken from society they have taken away their right of having an opinion on what occurs around them whether it is socially or politically. By presenting their audience with these types of news, they will find a more prestigious level of interaction between the media and audience, which can lead into a society who is an informed public and ultimately still helps the media in creating more ideas for news. It is beneficial for society to understand the world around them, everything from the good the bad and anything in between.

   Reading Bill Kovach and Tom Rosenstiel’s, The Elements of Journalism is truly what media companies should try and look back in order to reestablish the ways in which they are to deliver information. The elements are:
   1. Journalism’s first obligation is to the truth.
   2. Its first loyalty is to citizens.
   3. Its essence is a discipline of verification.
   4. Its practitioners must maintain an independence from those they cover.
   5. It must serve as an independent monitor of power.
   6. It must provide a forum for public criticism and compromise.
   7. It must strive to make the significant interesting and relevant.
   8. It must keep the news comprehensive and in proportion.
   9. Its practitioners have an obligation to exercise their personal conscience.
   10. Citizens, too have rights and responsibilities when it comes to the news

   These elements are the steps that have been lost due to the fact that media companies have one concern, and again that being booming their profits. At what cost will the media go to gain that objective? Apparently at the cost of the truth, loyalty, and being open to public criticism. Last time I checked, when was our right to the first amendment taken away from us?

   Media companies have to change the way in which they deliver their news and information to their audience from many aspects. First, there needs to be a new look at what is actually news worthy; all while taking into consideration the world of journalism ethics that can apply to these media companies as well. While trying not to blame only media, I also believe that society needs to put an effort into changing as well. Members of society need to become more active in what the media delivers them, and be open to intellectual versatilities.

   Media companies I understand have

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4. Osscene Commercial Broadcasts need not be overlooked!

   On a daily basis I have seen offensive and obscene commercials during daytime and evening hours, and this needs to stop. I am referring to these commercials that promoting male enhancement pills. This broadcast has come on throughout the day and evening hours when it shouldn’t. There should be tighter restrictions on what is being aired for promotional purposes because this particular ad is encouraging males to take a pill and in return you will be able to get more women and enjoy sex. Keep in mind that this is a local channel. According to the First Amendment indecent material is protected and can’t be banned entirely, but in order for my children and I not to be subjected to see these offensive broadcasts they are suppose to be restricted during certain hours, but why are they not?

   On a daily basis I have seen offensive and obscene commercials during daytime and evening hours, and this needs to stop. I am referring to these commercials that promoting male enhancement pills. This broadcast has come on throughout the day and evening hours when it shouldn’t. There should be tighter restrictions on what is being aired for promotional purposes because this particular ad is encouraging males to take a pill and in return you will be able to get more women and enjoy sex. Keep in mind that this is a local channel. According to the First Amendment indecent material… more

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5. Cut back on infotainment

   Media companies should change their approaches to news and information by not allowing it to be dominated by infotainment. Vicente-Mariñol in his book review of News as Entertainment: The Rise of Global Infotainment, says the author “defines global infotainment as the globalization of US-style, ratings driven television journalism. This privileges privatized soft news about celebrities, crime, corruption, and violence, and presents it as a form of spectacle at the expense of news about political, civic, and public affairs”. However, the big problem is that the entertainment portion of the segment over powers the news portion making it harder for one to receive solid news. Rather than viewers hearing a story that is meaningful to their life, they might hear a story telling them something about a celebrity. At that point and time the viewers need for entertainment is filled, yet, their need for news containing substance lacks.
   There use to be a time in which the news actually reported on the issues that they people should know. However, that is not the case anymore. Now the news has turned into business in which a news reporter’s job is to see who can get the dirtiest gossip on someone. These days all the news cares about is gathering an audience to increase ratings. Most people do not even realized the things that they are being subjected to but the media companies know exactly what they are doing. Media companies are driven by money and they are constantly trying to figure out how to make more money. In the video Rich Media, Poor Democracy McChesney says that there is a primary corporate objective to which news divisions are held, and that is to make a profit. Therefore, they report on what the people are interested in not the stories that could possibly change our lives and or our way of thinking. Hence, investigative journalism has died leaving the media companies with fewer places to draw in news. As a result, the audience is fed “fluff” news.
   
   The fact that people are being fed “fluff” news is a problem. Instead of caring about real issues and how they affect our lives, our attention is turned to trivial things. Being that the media cannot control how we think, they can however, control what we think about (Agenda Setting Theory). This can be a scary thing. Occurrences like this are big when it comes to things such as politics. For example, we are currently in a war. Very rarely were we ever shown facts as to why we were fighting this war. Yet our minds are taken off that by the media covering things such as the treatment of Iraqi women. The infotainment that we were shown did nothing but contribute to the lack of knowledge that we already have. Other places in politics in which we can see infotainment taking over is during the presidential elections. In the 1989 production Illusion of News Bill Moyers talks about how “less than 10 percent of the 1988 campaign coverage was actually substance. It is twenty years later and not too many things have changed since then. The political campaigns that people run these days are full of slander not substance. Yet, again, it is infotainment it that is what generates money.

   Last but not least, companies should decrease the infotainment because we are living in a generation of unformed people. One could argue that people should inform themselves and that is very agreeable. On the other hand, people should not have to search so hard attain information substance. If media companies have the information to share with the public, they should report it rather than taking the pieces they want in order to make an entertaining story.

   Media companies should change their approaches to news and information by not allowing it to be dominated by infotainment. Vicente-Mariñol in his book review of News as Entertainment: The Rise of Global Infotainment, says the author “defines global infotainment as the globalization of US-style, ratings driven television journalism. This privileges privatized soft news about celebrities, crime, corruption, and violence, and presents it as a form of spectacle at the expense of news about political, civic, and public affairs”. However, the big problem is that the entertainment portion of the segment over powers the news portion making it harder for one… more

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6. Report of a recent event

   Per dictionary.com, the definition of news is a "Report of a recent event. That to me means a plane crash in Virginia, a tornado in Texas, or an earthquake in Japan.

   Opinions are not news, they are the beliefs of an individual or group. The networks have confused the two. I have no problem with either one but they must be defined and controlled separately by stating what it is up front as news or opinion.

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7. The FCC should be able to investigate Cable Companies that refuse to negotiate or carry a News Channel simply because they don't want to.

   Cable channels should not be allowed to refuse to carry a NEWS channel, simply because they don't like the name. I know a MAJOR cable company that gets several thousand requests to carry a NEWS channel and give the stock answer "We will submit a channel request to our programmers" when they have no intention of EVER negotiating or adding the channel. yet they have no problem adding JUNK channels that nobody wants.

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8. Limit Commercials

   I would like to see a ruling that would limit commercials to 10% of the air time. If it is a 1 hour show then you get 6 minutes of commercials.

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9. HLN is a travesty to justice with their coverage of trials..Their coverage tainted the jury of the Jodi Arias case in Phoenix AZ. T

   HLN should be fined and NEVER allowed to cover a trial again ever. Their coverage is a miscarriage of justice in the worst way. HLN has created a HATE GROUP against Jodi Arias and her entire defense team, and even professional witnesses.

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10. ESPN should be a PAY Channel like HBO

    the FCC should IMMEDIATELY require that ESPN become a PREMIUM channel and require a PAID SUBSCRIPTION in order to get it - just like HBO. let the people that WANT ESPN PAY FOR ESPN. i will take a reduction in my cable bill of the $5.54 and let the people that want ESPN pay whatever it takes. STOP making people and GRANDMAS SUBSIDIZE a channel which they do not watch. STOP forcing people to SUBSIDIZE OUTRAGEOUS SPORTS SALARIES.

    let the FREE MARKET work. any cable channel that charges cable companies more than 2.5X the average of all cable channels should be required to go PAY PREMIUM A LA CARTE like HBO.

    the FCC should IMMEDIATELY require that ESPN become a PREMIUM channel and require a PAID SUBSCRIPTION in order to get it - just like HBO. let the people that WANT ESPN PAY FOR ESPN. i will take a reduction in my cable bill of the $5.54 and let the people that want ESPN pay whatever it takes. STOP making people and GRANDMAS SUBSIDIZE a channel which they do not watch. STOP forcing people to SUBSIDIZE OUTRAGEOUS SPORTS SALARIES.

    let the FREE MARKET work. any cable channel that charges cable companies more than 2.5X the average of all cable channels should… more

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11. allowing use of constitution namely free speech to be broadcasted on any and every news stations so get both side of storie

    Use of constitution and free speech or namely the truth broadcaster globally on every network so that people that wants to know the truth is able to know it.

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12. Local networks always free

    Pay providers should be obliged to provide the major local networks at no additional cost to the consumer. In order to do this, they would have to be provided this programming from the local stations for free. The networks should be making money from commercials, so commercial-skipping software would have to be illegal. This would stop pay tv providers from blacking out local stations which provide emergency information about weather, etc.

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13. Here's a crazy idea tell the truth !!!

    http://act.credoaction.com/campaign/murdoch_fcc/?rc=fb_share1

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14. Keith Gilabert, "Media should post full disclosure of the government sources they site."
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15. Media Monopolies

    Should our media be concentrated in the hands of the few or should they be broken up?
    Early in the 20th century our government went after corporations who owned too much of their fields, whether it was oil or steel. Should the FCC do the same with media companies who are acquiring too many channels, programming, etc?
    Do you think there is any danger in a single company owning a large percentage of media channels?

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16. HOWARD STERN WAS FINED REPEATEDLY FOR NON COMPLIANCE OF FCC RULES! THIS LED TO REVOKED LICENSE! HE COULD ONLY HAVE TALK SHOW ON SIRIUS RADIO

    WHY should Rush Limbaugh be allowed!? HE is just as vulgar, bigoted As Howard Stern! !? People don't want that ON public radio Or TV stations! Put IT ON private airwaves!! Like Howard Stern!

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17. Charge broadcasters license fees of 10% of their revenues. Then award ($) journists for good works!

    Charge corporations 10% for their license to broadcast, but use much of it to hold ongoing large cash awards or grants to journalists who get it right based on votes of journalists editors and professors of journalism.

    This will make sure rewards are even and fair, rather than Rupert, absurd and wrong.

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18. Give the people what they need, not what they want.

    The media companies should take up the responsibility of giving audiences/viewers the news and information they need rather than the arts and entertainment updates they want. The media companies should take it upon themselves to show the hard stories, to uncover scandal and corruption, and to give the audiences information that is relevant to their lives. The media is a reflection of the society we live in and from the past decades it has become blatantly obvious that people only care to take in the information they want rather than the information they truly need to become a well educated media consumer. If media companies truly want to change their approach to news and information, they need to invest in educating the public on what is actually "news and information". They should invest in teaching, starting very young, how to decipher the messages that are being delivered.

    The media companies should take up the responsibility of giving audiences/viewers the news and information they need rather than the arts and entertainment updates they want. The media companies should take it upon themselves to show the hard stories, to uncover scandal and corruption, and to give the audiences information that is relevant to their lives. The media is a reflection of the society we live in and from the past decades it has become blatantly obvious that people only care to take in the information they want rather than the information they truly need to become a well educated… more

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19. Media bias, damaging news as a whole
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20. They should use social network sites like facebook to make news readily accessible

    Facebook is accessed by millions of people around the world . Statistics showed that more people logon on facebook than they even watch TV or listen to the radio.

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