Take the Sponsorship out of the system.
Our communication systems, with content as a subset, are presently largely underwritten by commercial speech and sponsorship in particular. This is precisely the mechanism that allows political capture through lobbying, in the end we as citizens are left without political representation. Doctrines like ‘corporate rights,’ and ‘money/debt as speech,’ strengthen this effect. We end up with society being made safe for business and our citizenship being converted into consumerism.
If you or a municipality pays a subscription your really shouldn’t be seeing ads. High quality product information belongs on the other side of a ad free user initiated search for a specific product or coming from the mouth of a friend. Companies can even seed markets by giving away product to encourage word of mouth but our communication systems must cease to be based on commercial speech.
Unlimited choice (neutrality)
The ability of the end user to focus exclusively (as the default)
In practice these are one principle. Imagine walking around and having people try to pull on your face to keep you from looking at some things or force you to look at others. This is what is going on with the internet. Since the internet is the source and context for so much of our world (media has no future outside of it) this becomes a matter of self definition and self determination.