Broadcast News and Community Needs
As a student from a small liberal arts college, I am presented with the opportunity to view several news stations. These stations choose to spend more time or weigh certain segments more heavily than others. However, news in general should focus more on the community and cater to the surrounding areas. From local news to our national news the audience still remains the public of the American citizen. It would be nice if news were delivered in such a manner as to highlight people across the nation whom have contributed to “something” great. Whether the contribution be on a smaller or larger scale, the idea of highlighting an individual spreads a sense of community in either of the demographics of a small town or growing city.
In the national poll discussing Trust and Satisfaction with the National News Media conducted by Sacred Heart University, some of their results relay, “Respondents were asked if they believed all, most, some, little or none of news media reporting. Just 24.3% indicated they believe all or most news media reporting.” The disconnect displayed here between viewers and the media is a major aspect to take into account. If viewers are tuned into what is suppose to be news coverage and a percentage such as this does not believe in a majority of what is being relayed there remains a problem. Continued in the Sacred Heart University study more results suggested, “Just over half of all respondents, 54.0%, said they believe ‘some’ news media reporting. This is down slightly from 55.3% in 2007. Those believing little or no news media reporting dropped to 20.4% in 2009 from 23.9% in 2007.”
Shifting now from news media to community news sites, the Donald W. Reynolds Journalism Institute site discusses a study done by a doctoral student at the Missouri School of Journalism, Adam Maksl, entitled New survey: Community news site users more satisfied compared to their local mainstream news sources. Maksl found that users of community sites enjoy them more than the media concentrated news. Responses from participants in the study suggest, “You get unique information that is not covered by mainstream news sources," said one survey participant. [Another commented] "I like the 'local' feel of the community.” Also relayed by Maksl, “Users responding to the survey place a high degree of trust in their local sites, suggesting many find the new sites more credible than traditional media sources. Users go to the sites for original local news but they also see sites as important places to engage in community. More than a third of those responding say their local site is their primary local news source.”
It seems evident that combining the two, media news coverage locally and nationally with more community engagement, would benefit not only the viewers of media focused news but also the needs of the community whether small or large by showcasing just that, people in the community. I am proposing that the two balance each other. A community highlight of one or two individuals each broadcast of smaller and larger networks brings forth the idea of a more personal sense of broadcasted media.